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Implementing CRM : from technology to knowledge

Finnegan, David

Implementing CRM : from technology to knowledge David Finnegan, Leslie P. Willcocks - Hoboken, NJ John Wiley & Sons, Inc 2007 - viii, 327 p. ; 24 cm

Includes bibliographical references and index

ISBN: 9780470065266

ISSN: 2006100398

Subjects--Topical Terms:
Customer relations - Management
Customer services

Dewey Class. No.: 658.812 FIN

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