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If you build it will they come? : three steps to test and validate any market opportunity

Adams, Rob

If you build it will they come? : three steps to test and validate any market opportunity Rob Adams - Hoboken, NJ John Wiley c2010 - vii, 215 p. ; 24 cm

Includes index

ISBN: 9780470563632

ISSN: 2011380123

Subjects--Topical Terms:
Marketing - Planning
New products - Marketing

Dewey Class. No.: 658.802 ADA

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If you build it will they come? : three steps to test and validate any market opportunity

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