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Idol to icon : the creation of celebrity brands

Lim, Gerrie

Idol to icon : the creation of celebrity brands Gerrie Lim - Singapore Marshall Cavendish 2005 - 224 p. ; 23 cm

Includes Index

ISBN: 9781904879183

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.827 LIM

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Idol to icon : the creation of celebrity brands

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