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How brands become icons : the principles of cultural branding

Holt, Douglas B

How brands become icons : the principles of cultural branding Douglas B. Holt - Boston Harvard Business School 2004 - xiii, 265 p. : ill. ; 25 cm

Includes bibliographical references (p. 245-249) and index

ISBN: 9781578517749

ISSN: 2004002697

Subjects--Topical Terms:
Brand name products
Branding (Marketing)
Business names
Popular culture

Dewey Class. No.: 658.827 HOL

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