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High visibility : transforming your personal and professional brand

Rein, Irving J

High visibility : transforming your personal and professional brand Irving Rein ... [et al.] - 3rd ed - New York McGraw-Hill c2006 - xii, 366 p. : ill. ; 24 cm

Rev. ed. of: High visibility / Irving Rein, Philip Kotler, Martin Stoller. 2nd ed. 1997. Includes bibliographical references and index

ISBN: 9780071456807

ISSN: 2005023675

Subjects--Topical Terms:
Celebrities
Fame
Publicity

Dewey Class. No.: 659 REI

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