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Health care market strategy : from planning to action

Berkowitz, Eric N

Health care market strategy : from planning to action Steven G. Hillestad, Eric N. Berkowitz - 3rd ed - Sudbury, MA Jones and Bartlett Publishers c2004 - xvii, 287 p. : ill. ; 24 cm

Rev. ed. of: Health care marketing plans. 1991. Includes bibliographical references and index

ISBN: 9780763747992

ISSN: 2003018041

Subjects--Topical Terms:
Health Services Administration
Marketing of Health Services
Medical care - Marketing
Strategic planning

Dewey Class. No.: 362.10688 HIL

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