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Net gain : expanding markets through virtual communities

Hagel, John

Net gain : expanding markets through virtual communities John Hagel III, Arthur G. Armstrong - Boston Harvard Business School c1997 - xv, 235 p. : ill. ; 24 cm

Includes bibliographical references (p. 221-224) and index

ISBN: 9780875847597

ISSN: 96041597

Subjects--Topical Terms:
Customer relations
Internet marketing

Dewey Class. No.: 658.800285467 HAG

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