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Handbook of qualitative research methods in marketing

Handbook of qualitative research methods in marketing edited by Russell W. Belk - Cheltenham, UK ; Northampton, MA Edward Elgar c2006 - xi, 595 p. : ill. ; 26 cm

Includes bibliographical references and index

ISBN: 9781845421007

ISSN: 2006004283

Subjects--Topical Terms:
Consumers - Research - Methodology
Marketing research - Methodology
Qualitative research - Methodology

Dewey Class. No.: 658.83 BEL

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