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Handbook of marketing

Weitz, Barton

Handbook of marketing Barton A Weitz, Robin Wensley - Thousand Oaks, CA Sage 2002 - xxii, 582 p. ; 25 cm

Includes Index

ISBN: 9781412921206

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 WEI

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