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Habit : the 95% of behavior marketers ignore

Martin, Neale

Habit : the 95% of behavior marketers ignore Neale Martin - Upper Saddle River, N.J FT Press c2008 - xvi, 191 p. ; 24 cm

Includes bibliographical references and index

ISBN: 9788131726129

ISSN: 2008006576

Subjects--Topical Terms:
Change (Psychology)
Consumer behavior
Habit
Marketing - Management
Marketing - Psychological aspects

Dewey Class. No.: 658.8342 MAR

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