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Green marketing : opportunity for innovation

Ottman, Jacquelyn A

Green marketing : opportunity for innovation Jacquelyn A. Ottman ; foreword by William K. Reilly - 2nd ed - Lincolnwood, Ill NTC Business Books 1998 - xviii, 270 p. : ill. ; 24 cm

Includes bibliographical references (p. 239-243) and index

ISBN: 9780844232393

ISSN: 97046361

Subjects--Topical Terms:
Green marketing
Management

Dewey Class. No.: 658.8 OTT

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