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Go-to-market strategy : advanced techniques and tools for selling more products, to more customers, more profitably

Friedman, Lawrence G

Go-to-market strategy : advanced techniques and tools for selling more products, to more customers, more profitably Lawrence G. Friedman - Amsterdam ; Boston Butterworth-Heinemann 2002 - xii, 294 p. : ill. ; 24 cm

Includes bibliographical references and index

ISBN: 9780750674607

ISSN: 2002512551

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 FRI

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Go-to-market strategy : advanced techniques and tools for selling more products, to more customers, more profitably

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