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Global marketing management : changes, new challenges, and strategies

Lee, Kiefer

Global marketing management : changes, new challenges, and strategies Kiefer Lee, Steve Carter - 2nd ed - Oxford Oxford University Press 2009 - xxvii, 565 p. : col. ill. ; 27 cm

Includes index

ISBN: 9780198064053

ISSN: 2009005337

Subjects--Topical Terms:
International business enterprises - Management
Strategic planning

Dewey Class. No.: 658.84 LEE

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