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Global marketing management : changes, challenges, and new strategies

Lee, Kiefer

Global marketing management : changes, challenges, and new strategies Kiefer Lee, Steve Carter - 1st Indian ed - Oxford Oxford University Press 2006 - xxxi, 582 p. : ill. ; 25 cm

Includes bibliographical references and index

ISBN: 9780195682151

Subjects--Topical Terms:
International business enterprises - Management
Strategic planning

Dewey Class. No.: 658.84 LEE

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