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Global marketing management : changes, challenges and new strategies

Lee, Kiefer

Global marketing management : changes, challenges and new strategies Kiefer Lee, Steve Carter - Oxford Oxford University Press 2005 - xxxi, 582 p. : col. ill. ; 25 cm

Includes bibliographical references and index

ISBN: 9780071460453

ISSN: 2005003201

Subjects--Topical Terms:
International business enterprises - Management
Strategic planning

Dewey Class. No.: 658.84 LEE

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