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Global marketing and advertising : understanding cultural paradoxes

Mooij, Marieke K. de

Global marketing and advertising : understanding cultural paradoxes Marieke de Mooij - 3rd ed - Thousand Oaks, CA SAGE c2010 - xviii, 323 p. : ill. ; 26 cm

Includes bibliographical references and index

ISBN: 9781412970419

ISSN: 2009002539

Subjects--Topical Terms:
Advertising - Cross-cultural studies
Consumer behavior - Cross-cultural studies
Target marketing - Cross-cultural studies

Dewey Class. No.: 658.802 DEM

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