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Global marketing : foreign entry, market development & strategy implementation

Czinkota, Michael R

Global marketing : foreign entry, market development & strategy implementation Michael R. Czinkota ... [et al.] - 1st Canadian ed - Scarborough, ON Nelson Education 2009 - xxviii, 674 p. : col. ill. ; 28 cm

Includes bibliographical references and index

ISBN: 9780176104061

ISSN: 2009052412

Subjects--Topical Terms:
Export marketing - Canada - Textbooks
Export marketing - Textbooks
Globalization - Textbooks

Dewey Class. No.: 658.84 CZI

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