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Global marketing : foreign entry, local marketing & global management

Johansson, Johny K

Global marketing : foreign entry, local marketing & global management Johny K. Johansson - 4th ed - Boston McGraw-Hill Irwin 2006 - xvi, 647 p. : ill. ; 29 cm

Includes bibliographical references and index

ISBN: 9780072961805

ISSN: 2005041505

Subjects--Topical Terms:
Export marketing
Export marketing - Management

Dewey Class. No.: 658.84 JOH

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