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Global marketing : a decision-oriented approach

Hollensen, Svend

Global marketing : a decision-oriented approach Svend Hollensen - 5th ed - Harlow, England ; New York Financial Times Prentice Hall 2011 - xliii, 756 p. : col. ill. ; 27 cm

Includes bibliographical references and index

ISBN: 9780273726227

ISSN: 2010009888

Subjects--Topical Terms:
Export marketing
Export marketing - Case studies

Dewey Class. No.: 658.84 HOL

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