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Global brands : the evolution of multinationals in alcoholic beverages

Lopes, Teresa da Silva

Global brands : the evolution of multinationals in alcoholic beverages Teresa da Silva Lopes - Cambridge Cambridge University Press 2007 - xxii, 303 p., [22] p. of plates : ill. (some col.) ; 24 cm

Includes bibliographical references (p. 263-285) and index

ISBN: 9780521833974

ISSN: 2006101720

Subjects--Topical Terms:
Alcoholic beverage industry
Brand name products
International business enterprises

Dewey Class. No.: 338.887631

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Global brands : the evolution of multinationals in alcoholic beverages

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