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Global brand strategy : unlocking branding potential across countries, cultures & markets

Van Gelder, Sicco

Global brand strategy : unlocking branding potential across countries, cultures & markets Sicco Van Gelder - 1st South Asian ed - London Kogan Page Limited 2008 - xii, 260 p. : ill. ; 24 cm

Includes bibliographical references (p. [251]-256) and index

ISBN: 9780749442132

ISSN: 2005016428

Subjects--Topical Terms:
Brand name products - Management
Brand name products - Planning
Branding (Marketing)
Export marketing

Dewey Class. No.: 658.827 VAN

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Global brand strategy : unlocking branding potential across countries, cultures & markets

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