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Global and multinational advertising

Global and multinational advertising edited by Basil G. Englis - Hove ; East Sussex, [UK] Psychology Press 1994 - xii, 266 p. : ill. ; 23 cm

Includes bibliographical references and indexes

ISBN: 9780805813951

Subjects--Topical Terms:
Advertising -- Cross-cultural studies
Consumer behavior -- Cross-cultural studies
Marketing -- Cross-cultural studies

Dewey Class. No.: 659.1 ENG

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