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Global account management : a complete action kit of tools and techniques for managing big customers in a shrinking world

Cheverton, Peter

Global account management : a complete action kit of tools and techniques for managing big customers in a shrinking world Peter Cheverton - London Kogan Page Limited 2010 - xiii, 242 p. : ill. ; 26 cm

Includes bibliographical references and index

ISBN: 9788175545403

ISSN: 2005035381

Subjects--Topical Terms:
International business enterprises - Management

Dewey Class. No.: 658.84 CHE

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Global account management : a complete action kit of tools and techniques for managing big customers in a shrinking world

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