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Management : consumer behavior

Garg, Nikita

Management : consumer behavior Nitika Garg - New York McGraw-Hill/Irwin 2006 - iv, 561 p

Text : Darden graduate school of business admistration, by University of Virginia, Harvard Business Review Brief cases marketing, Consumer behavior : building marketing strategy , 9th ed. by Hawkins, Best and Coney

ISBN: 9780697908810

Subjects--Topical Terms:
Consumer behavior
Consumers
Marketing research

Dewey Class. No.: 658.8342 GAR

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