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Fusion for profit : how marketing and finance can work together to create value

Jagpal, Sharan

Fusion for profit : how marketing and finance can work together to create value by Sharan Jagpal ; with the assistance of Shireen Jagpal - Oxford Oxford University Press 2008 - xxviii, 636 p. 24 cm

Includes index

ISBN: 9780195371055

ISSN: 2007049183

Subjects--Topical Terms:
Marketing - Costs
Marketing - Management

Dewey Class. No.: 658.84 JAG

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Fusion for profit : how marketing and finance can work together to create value

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