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Fundamentals of business marketing education : a guide for university-level faculty and policymakers

Fundamentals of business marketing education : a guide for university-level faculty and policymakers J. David Lichtenthal, editor - New York Best Business Books c2004 - xviii, 298 p. ; 23 cm

Includes bibliographical references and index

ISBN: 9780789001320

ISSN: 2003016230

Subjects--Topical Terms:
Business education - Curricula
Industrial marketing
Industrial marketing - Management
Industrial marketing - Study and teaching (Higher)

Dewey Class. No.: 658.800711 LIC

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