Formulation, implementation, and control of competitive strategy
Pearce, John A
Formulation, implementation, and control of competitive strategy
John A. Pearce II, Richard B. Robinson, Jr
- 11th ed
- Boston McGraw-Hill Irwin c2009
- 1 v. (various pagings) : ill. (some col.) ; 26 cm
Includes bibliographical references and indexes
9780077261757
2007052592
Strategic planning Strategic planning - Case studies