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Explaining consumer choice

Foxall, G. R

Explaining consumer choice Gordon R. Foxall - Basingstoke, Hampshire Palgrave Macmillan 1983 - viii, 149 p. ; 23 cm

Includes index. Bibliography: p. [125]-126

ISBN: 9781403998620

ISSN: 83002897

Subjects--Topical Terms:
Consumer behavior
Consumers - Attitudes
Motivation research (Marketing)

Dewey Class. No.: 658.8342 FOX

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