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Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands

Schmitt, Bernd

Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands Bernd H. Schmitt - New York Free Press 1999 - xix, 280 p. : ill. ; 24 cm

Includes bibliographical references (p. 255-265) and index

ISBN: 9780684854236

ISSN: 99018003

Subjects--Topical Terms:
Branding (Marketing)
Corporate image

Dewey Class. No.: 658.827 SCH

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