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Essentials of health care marketing

Berkowitz, Eric N

Essentials of health care marketing Eric N. Berkowitz - 3rd ed - Boston, MA Jones & Bartlett Learning 2011 - xx, 515 p. : ill. ; 23 cm

Includes bibliographical references and index

ISBN: 9780763783334

ISSN: 2010017563

Subjects--Topical Terms:
Marketing of Health Services
Medical care - Marketing

Dewey Class. No.: 362.10688 BER

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