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Entrepreneurial marketing : competing by challenging conventions

Chaston, Ian

Entrepreneurial marketing : competing by challenging conventions Ian Chaston - West Lafayette, Ind Ichor Business Books 2000 - vii, 255 p. ; 23 cm

Includes Index

ISBN: 9781557532169

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 CHA

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