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Museum marketing : competing in the global marketplace

Museum marketing : competing in the global marketplace edited by Ruth Rentschler and Anne-Marie Hede - Amsterdam ; Boston Butterworth-Heinemann 2007 - xxvi, 270 p. : ill. ; 24 cm

Includes bibliographical references and index

ISBN: 9780750680653

ISSN: 2007300183

Subjects--Topical Terms:
Globalization
Museums - Management
Museums - Marketing
Museums - Marketing - Case studies
Museums - Public relations

Dewey Class. No.: 069.0688 REN

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