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Effective marketing

Zikmund, William G

Effective marketing William G. Zikmund, H. Onur Bodur - 1st Canadian ed - South Melbourne, Vic Thomson Nelson 2008 - xxiv, 528 p. : col. ill. : 29 cm

Includes bibliographical references and index

ISBN: 9780176414979

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.8 ZIK

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