Normal view MARC view ISBD view

Diversity in advertising : broadening the scope of research directions

Diversity in advertising : broadening the scope of research directions edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt - Mahwah, N. J Lawrence Erlbaum 2004 - xxi, 447 p. : ill. ; 24 cm

Includes bibliographical references and indexes

ISBN: 9780805847949

ISSN: 2003022327

Subjects--Topical Terms:
Advertising - Psychological aspects
Communication in marketing
Consumers - Attitudes

Dewey Class. No.: 659.108 WIL

Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Diversity in advertising : broadening the scope of research directions

Find us on the map