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Diversification strategy : how to grow a business by diversifying successfully

Kenny, Graham

Diversification strategy : how to grow a business by diversifying successfully Graham Kenny - London Kogan Page 2009 - xvii, 206 p. : ill. ; 25 cm

Includes bibliographical references and index

ISBN: 9780749460693

ISSN: 2009014522

Subjects--Topical Terms:
Diversification in industry
Multiproduct firms - Management
Strategic planning

Dewey Class. No.: 658.5038 KEN

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Diversification strategy : how to grow a business by diversifying successfully

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