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Developing strategies for international business : the WRAP process

Gillon, J. Angus

Developing strategies for international business : the WRAP process J. Angus Gillon and Lynne Pearson - Basingstoke, Hampshire Palgrave Macmillan 2004 - xi, 180 p. : ill. ; 23 cm

Includes bibliographical references (p. 177) and index

ISBN: 9781403934147

ISSN: 2004052093

Subjects--Topical Terms:
Export marketing - Management
International business enterprises - Management
Strategic planning

Dewey Class. No.: 658.84 GIL

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