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Developing advertising with qualitative market research

Wardle, Judith

Developing advertising with qualitative market research Judith Wardle - Reprint - Thousand Oaks, CA SAGE Publications 2003 - xvi, 135 p. : ill

Includes bibliographical references (p. [130]-132) and index

ISBN: 9780761972723

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 WAR

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