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Designing brand identity : an essential guide for the entire branding team

Wheeler, Alina

Designing brand identity : an essential guide for the entire branding team Alina Wheeler - 3rd ed - Hoboken, N.J John Wiley & Sons 2009 - ix, 310 p. : ill. (chiefly col.) ; 29 cm

Includes bibliographical references (p. 292-293) and index

ISBN: 9780470401422

ISSN: 2009018429

Subjects--Topical Terms:
Advertising - Brand name products
Brand name products
Branding (Marketing)
Trademarks - Design

Dewey Class. No.: 658.827 WHE

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