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Design-driven innovation : changing the rules of competition by radically innovating what things mean

Verganti, Roberto

Design-driven innovation : changing the rules of competition by radically innovating what things mean Roberto Verganti - Boston Harvard Business School c2009 - xv, 272 p. : ill. ; 25 cm

Includes bibliographical references (p. [241]-259) and index

ISBN: 9781422124826

ISSN: 2008051751

Subjects--Topical Terms:
Industrial management
Technological innovations

Dewey Class. No.: 658.514 VER

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Design-driven innovation : changing the rules of competition by radically innovating what things mean

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