Deceptive advertising : behavioral study of a legal concept

Richards, Jef I

Deceptive advertising : behavioral study of a legal concept Jef I. Richards - Hillsdale, N.J L. Erlbaum Associates 1990 - xlv, 244 p. : ill. ; 24 cm

Includes bibliographical references and indexes

9780805806496

89016777


Advertising - standards - United States
Advertising - United States - legislation
Advertising laws - United States
Behavior
Crime
Deceptive advertising - United States - Psychological aspects

343.73082 RIC

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