Normal view MARC view ISBD view

Database marketing: analyzing and managing customers

Blattberg, Robert C

Database marketing: analyzing and managing customers Robert C. Blattberg, Byung-do Kim, Scott A. Neslin - New Delhi Springer (India) PVT Ltd 2010 - vii, 871 p. 23 cm

ISBN: 9788184893847

Subjects--Topical Terms:
Database marketing
Marketing

Dewey Class. No.: 658.872 BLA

Print
Cite
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Database marketing: analyzing and managing customers

Find us on the map