Cybermarketing : how to use the Internet to market your goods and services
Bickerton, Pauline
Cybermarketing : how to use the Internet to market your goods and services
Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi
- 2nd ed
- Oxford ; Boston Butterworth-Heinemann 2000
- xvi, 355 p. : ill. ; 24 cm