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Cyberbranding : brand building in the digital economy

Breakenridge, Deirdre

Cyberbranding : brand building in the digital economy Deirdre Breakenridge - London ; New York Financial Times Prentice Hall 2001 - xiv, 352, [2] p. : ill. ; 24 cm

Includes bibliographical references (p. 330- 341) and index

ISBN: 9780130897107

ISSN: 2001023521

Subjects--Topical Terms:
Brand choice
Electronic commerce

Dewey Class. No.: 658.827 BRE

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