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Customer relationship management: a strategic perspective

Shainesh, G

Customer relationship management: a strategic perspective G Shainesh and Jagdish N Sheth - Chennai Macmillan Publishers India limited 2010 - xii,198p.:ill.;24cm

ISBN: 9781403928627

Subjects--Topical Terms:
Customer Relation-Management

Dewey Class. No.: 658.812 SHA

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Customer relationship management: a strategic perspective

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