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Customer relationship management : the bottom line to optimizing your ROI

Anton, Jon

Customer relationship management : the bottom line to optimizing your ROI Jon Anton, Natalie L. Petouhoff - Upper Saddle River, N.J Prentice Hall 2002 - xviii, 254 p. : ill. ; 24 cm

Includes bibliographical references (p. 246-249) and index

ISBN: 9780130990693

ISSN: 2001056579

Subjects--Topical Terms:
Customer relations - Management - Case studies
Customer relations - Management - Statistical models

Dewey Class. No.: 658.812 ANT

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