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Customer relationship management : perspectives from the marketplace

Knox, Simon

Customer relationship management : perspectives from the marketplace Simon Knox, ....[et al] - Oxford Butterworth Heinemann 2003 - xvi,302p.:ill.;24cm

ISBN: 9780750656771

Subjects--Topical Terms:
Customer Relations-Management

Dewey Class. No.: 658.812 KNO

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Customer relationship management : perspectives from the marketplace

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