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Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing

Azevedo, Abaetê de

Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing Abaetê de Azevedo and Ricardo Pomeranz - New York McGraw-Hill 2008 - xi, 226 p. : ill. ; 24 cm

Includes bibliographical references (p. 217-220) and index

ISBN: 9780071497046

ISSN: 2008007086

Subjects--Topical Terms:
Consumers
Customer relations
Marketing

Dewey Class. No.: 658.8 AZE

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Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing

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