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Customer loyalty : how to earn it, how to keep it

Griffin, Jill

Customer loyalty : how to earn it, how to keep it Jill Griffin ; foreword by Robert T. Herres - New and rev. ed - San Francisco, CA Jossey-Bass c2002 - xvi, 252 p. : ill. ; 24 cm

Includes bibliographical references and indexes

ISBN: 9780787963880

ISSN: 2002008566

Subjects--Topical Terms:
Customer loyalty
Customer relations
Customer services

Dewey Class. No.: 658.812 GRI

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Customer loyalty : how to earn it, how to keep it

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