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Customer behaviour : a managerial perspective

Sheth, Jagdish

Customer behaviour : a managerial perspective Jagdish N. Sheth, Banwari Mittal and Michel Laroche - 1st canadian ed - South Melbourne, Vic Thomson Nelson 2008 - xxvi, 521 p. ; 30 cm

Includes index

ISBN: 9780176406202

Subjects--Topical Terms:
Consumer Behaviour

Dewey Class. No.: 658.8342 SHE

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