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Cult of analytics : driving online marketing strategies using web analytics

Jackson, Steve

Cult of analytics : driving online marketing strategies using web analytics Steve Jackson - Amsterdam Elsevier 2009 - xv, 265 p. : ill. ; 25 cm

ISBN: 9781856176118

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.872 JAC

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Cult of analytics : driving online marketing strategies using web analytics

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